Kirk Malzer of Fat Boy Hickman’s BBQ Wins Steak World Championship at Rib Cookoff Association World Championships

Shawnee, OK — [Insert Date] — Kirk Malzer, CEO of Fat Boy Hickman’s BBQ, has officially earned the title of Steak World Champion at the prestigious Rib Cookoff Association (RCOA) World Championships held in Shawnee.

Competing against some of the best pitmasters and steak cooks from across the country, Malzer rose to the top in one of the most competitive steak events in the world. The RCOA World Championships are known for drawing elite talent, making this victory a defining moment in Malzer’s competitive BBQ career.

“This one means a lot,” said Malzer. “The level of competition at RCOA is no joke. To come out on top against cooks of this caliber—it’s something I’m incredibly proud of.”

Malzer, who has been competing in steak competitions for the past year, continues to build momentum in the competitive BBQ circuit. This world championship win adds to a growing list of accolades for both Malzer and the Fat Boy Hickman’s BBQ brand, which has long been recognized for its award-winning rubs and sauces.

Fat Boy Hickman’s BBQ, founded in 2002 and known for its all-natural products and strong presence in retail and competitive BBQ, has built its reputation on performance-driven flavor. While not all products in the lineup were used in the championship cook, the win reinforces the brand’s commitment to developing products that perform at the highest level—both in competition and in backyards across the country.

“This is bigger than just one cook,” Malzer added. “It’s about everything we’ve been building—flavor, consistency, and proving that what we make can compete on the world stage.”

The victory positions Fat Boy Hickman’s BBQ as a continued leader in the competitive BBQ space and provides another level of credibility as the company expands its reach to new markets and customers.