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February 24, 2014 – Started in 2002, Fat Boy never envisioned that they would be selling to national retailers twelve years later. Born out of the competitive BBQ circuit, their line of natural rubs and sauces meets a level of excellence that is hard to surpass in today’s market.
In 2014, Fat Boy is proud to add to their list of national retailers by becoming an official Amazon.com vendor. “While we’ve been selling for over a year on Amazon through GROW Nebraska, and we are excited to now become an official Amazon vendor,” said Erin Malzer, Chief Marketing Officer. “Being an official vendor creates higher conversion rates for Amazon online sales. They will be like any other wholesaler – buying our product outright and selling it on their own terms.”
The new items that will be carried through the Amazon grocery program include all of Fat Boy natural and gluten free BBQ rubs. Items will be available for purchase at Amazon.com/grocery. “The Amazon distribution centers have been buying our sauces through a distributor for some time, so we are excited to add our rubs to the mix,” stated Malzer.
Fat Boy is a family-owned business based in Lincoln, NE. Their rubs and sauces can be found nationally at chains including Kroger, Dillon’s, Baker’s, Hy-Vee, Super Saver, Russ’s and more. They are currently carried by over 2,000 retailers in 26 states.
According to InternetRetailer.com, Amazon.com was the Internet’s #1 retailer in 2012 with net sales of $61 billion and according to Forbes.com, Amazon is larger than the next dozen internet retailers combined.
For additional information please contact Erin Malzer at (402)480-7167 or [email protected].