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February 1, 2013 – Fat Boy is pleased to announce their relocation to a new warehouse facility in Lincoln, Nebraska.
“It is important to us as a corporation to remain true to our local Nebraska roots. We have formed partnerships with other local businesses and use Nebraska-based service providers whenever possible. It’s great for us and great for our local economy,” said President and CEO Kirk Malzer. Both Kirk and Erin grew up in Nebraska – Kirk in Lincoln, and Erin (Duffy) in Columbus.
Started from a competitive barbecue background, Fat Boy produces and sells a full line of all natural barbecue sauces and rubs. In addition to being natural, most of their products are gluten free and all rubs are 5 calories or less with the majority being calorie free. Their sauces are all low water-based to help it to caramelize on the meat when cooking.
In addition to their national wholesale operations, their products are also available in the Lincoln and Omaha area Hy-Vee, Russ’s, Super Saver, Fareway, and Baker’s stores. Fat Boy also helps bring out-of-state sales into Nebraska by offering their products through their own web site, www.bestnaturalbbq.com, in addition to selling through GROW Nebraska, eBay and Amazon. Currently over 90% of the company’s sales come from out-of-state wholesale and retail accounts.
Over the next 12 months the company will be working on a slight rebranding, starting with the recent completion of their new user friendly web site, www.bestnaturalbbq.com, which was launched in March. It features enhanced shipping options and provides a better customer shopping experience. You can also look for some new labels on the products and an increase in their social media presence over the coming months.
“We are proud to be a member of the Lincoln Chamber and business community,” said Kirk. “We look forward to enhancing and expanding our relationships with other Lincoln businesses.” Fat Boy also recently became the featured rub provider for the Lincoln Saltdogs baseball team. “We feel this is the first step to building more relationships in the Lincoln area. Soon you’ll be able to buy a Fat Boy pulled pork sandwich at any home game,” stated Malzer.
Based in Lincoln, NE Fat Boy BBQ sells natural barbecue rubs and sauces nationwide. To learn more about Fat Boy BBQ, visit their web site at www.bestnaturalbbq.com, call them at 402.480.7167 or e-mail them at [email protected].